As we have mentioned a couple of times, marketing is one of the key elements when it comes to the success or failure of a startup company. Knowing who your customers are and how you can reach them is important in selling your product or service to the people who would want to buy it.
In this article, we reveal 4 of the easiest ways you can start marketing your startup effectively, hassle-free.
1. Provide a Space for Commentary
Whether you allow your customers to leave testimonials on your website, write reviews about your service on an online review platform, or engage with them on social media, having a platform for clients to voice their opinions and experiences is a great marketing tool. Even if you might receive some review that is not very positive, you are able to manage it and offer the dissatisfied customer a sincere apology and voucher. Or any form of compensation for that matter.
2. Focus on Advantage
If you have competitors, it might be very easy to compare your product or service with theirs, but shifting the focus from them to you and your product or service will deserve you an instant A++ in marketing right there. Instead of comparing, focus on the advantages your product will provide the client and how it will provide an answer or solution to their needs.
3. Invest in Customers
We’re not saying hand out cash, we’re saying nurture great relationships with customers that will have them coming back to you again and again. You can even include loyalty programs as an incentive for them or get them to refer friends. Word of mouth is after all the best and ultimate way of increasing your client base.
4. Utilize all Marketing Avenues
Today, we are blessed with technology and startups and small businesses are able to market themselves on multiple platforms via the internet. The best starting point would be to have a smashing website from Think Zap who provide web design in Glasgow that is branded, then continue to social media platforms, newsletters,and blogs. Of course, you can’t throw traditional marketing out the window, and PR is also great to include in your marketing arsenal. Utilize as many avenues as possible (with an integrated strategy, of course), and you should be able to reach a bigger audience and more potential customers.
These are very basic tips and should be enough to get you started if you are starting out your own business. We hope that you have found it helpful and that you will be able to implement some of these tips successfully. Are you looking to start your own business, but have no clue where to start? Read this article with loads of ideas to get you started.