Let’s face it, marketing plays a big roll in the success of your small business. Of course, you need to do some market research and work on other aspects too, but having an effective marketing strategy in place will set you apart from competitors and get your product or service right in front of your potential customers or clients.
There are plenty case studies available out there that prove how crucial having an effective marketing strategy is if you need some convincing on the value of marketing, have a look at these case studies here. In the meantime, we will tell you all you need to know the basics of creating a kick-ass marketing strategy for your startup.
Identify your Goals
First, you need to know what it is that you want to accomplish. Identifying goals should be specific, so don’t be vague by thinking a good goal to set is selling more. Think more in terms of percentage growth in sales. This is applicable even for digital marketing streams such as social media platforms. If you would like to increase brand visibility, a great goal would be to see a growth in followers or fans of up to 100 new likes per week.
Know your Customer
Next, you would need to know exactly who you are selling to, where they live, what type of jobs they have, where they do their shopping, their likes and dislikes as well as their needs. Identifying a need that you can resolve is key here, and specifying how you would solve the customer’s need.
Invest in Marketing
Even if you are going to take care of your marketing channels yourself and not hire professionals, you would have to have a budget specifically for marketing, and this should fit in with your overall budget. Whether you want to feature an ad in the local newspaper’s smalls or run a digital campaign on Google Ads or Facebook, you need to set aside some funds to cover this.
Get a Great Website
An encompassing strategy would include a strategy for digital as well. This should go hand-in-hand with your social media marketing campaigns and all your channels should complement one another. Make sure you get a great website that is user-friendly and does not leave customers wondering what it is they are looking at or what they should do. Include acall to actions that are clear, and make sure your site specifically states the solution your product or service offers. Your website is the essential tool to generate leads and get newsletter signups.
Newsletters and Blogs
Now that you have an idea of who your customers are, what your goals and budget is, and you have an awesome website, you should start publishing your startups own unique content and sharing it to your clients via a newsletter, blog,and social media.
Networking and Feedback
Get in there and connect with your customers and other startup owners. Building a solid network is key to a successful marketing strategy and ensures you and your startup stays relevant in the industry but also boosts word of mouth and referrals. Encouraging your clients to provide feedback will also give you unique insights on how you can improve your product or service.
These are but a few handy tips to get you started and create your own marketing strategy that will complement your startup. We hope the information will help you with your marketing efforts. For more tips on running a small business, read this article.